Designed for short-video apps like Instagram and TikTok, the SJCAM C100 Action Camera captures short video clips of 1, 3, 5, 10, and 15 minutes in up to Full HD 1080p30 resolution with audio. Your videos and up to 15MP high-resolution photos are all stored on a microSD card, sold separately. Via built-in Wi-Fi, you can connect to the included iOS/Android SJCAM app, where you can download your recorded videos and photos and share them directly to social media platforms. The companion app also offers some editing tools and allows you to live stream from the camera and use the camera for video chats.

The C100 has a thumb-size, highly lightweight design and can be comfortably worn around your neck with the included neck strap to let you capture hands-free video. It also has a magnetic back side and can be attached to poles and various other metal objects. Also, multiple dedicated mounting accessories are provided, including a clip for attaching the camera to your pocket, backpack strap, or something similar, and curved and flat adhesive mounts that can be secured to various flat and curved surfaces, such as helmets. The camera installs into the included frame mount and the frame attaches to the adhesive mounts.

Additionally, a waterproof case is included and can be attached to numerous optional action cam mounts to let you capture underwater images down to depths of 98'.